This helps build trust in your white label partner’s ability to fulfill your client’s requirement. This type of partnership is quite prevalent in the B2B product and services landscape where there is a need for significant investment in sales collateral.Ī transparent white label partner will communicate openly and honestly about their expertise, experience, and capabilities. Reseller model is also generally known as white labeling. This is one of the most common types of white label partnerships where one company develops a product, keeps its ownership, and allows another company to sell it under their brand. Now, let’s explore what are the different types of white label partnerships. Ok, so we just understood how white label partnerships work. It is because companies have realized that white label partnerships allow them to grow rapidly and tap a wider customer base at minimal risk. In recent years, there has been a boom in the adoption of white label reseller programs by many growing companies. This practice is quite common in all walks of business including the digital world. Here, company A and company B enter into a white label partnership where A allows B to sell their product/service to C under B’s branding and logo. Let’s take an example to understand it easily.Ī: - The company that supplies white label product/serviceī: - The company that resells that product/service under their brand nameĬ: - Client of company B or the end client that receives the white labeled product/ service from company B
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